Internet, Business & Ecommerce Statistics: Email Marketing & Online Market Research http://www.emarketer.com en-us Copyright 2014 eMarketer, Inc. All Rights Reserved. (Managing Editor) The BBC’s iPlayer service remains the most popular site for digital movie or TV viewing in the UK. However, its dominance is being challenged by YouTube, while other service providers are seeing rapidly growing engagement. http://www.emarketer.com/Article.aspx?id=1010687 Wed, 19 Mar 2014 04:01:00 GMT http://www.emarketer.com/Article.aspx?id=1010687 Mothers are active seekers of coupons and other money-saving offers. According to a new eMarketer report, mothers use smartphones to save money, and they interact with brands on social networks to receive discounts. http://www.emarketer.com/Article.aspx?id=1010689 Wed, 19 Mar 2014 04:01:00 GMT http://www.emarketer.com/Article.aspx?id=1010689 Global mobile ad spending increased 105.0% last year to hit $17.96 billion, according to new eMarketer estimates. Spending on mobile ads worldwide will rise another 75.1% in 2014, thanks largely to Facebook and Google. http://www.emarketer.com/Article.aspx?id=1010690 Wed, 19 Mar 2014 04:01:00 GMT http://www.emarketer.com/Article.aspx?id=1010690 Yahoo! sites attracted 9.53 million unique visitors via smartphones and tablets in January 2014. Though Mexico remains one of the last Latin American countries where Apple iOS claims a sizeable share of the mobile market, the vast majority of Yahoo!’s visitors came through Android devices. http://www.emarketer.com/Article.aspx?id=1010692 Wed, 19 Mar 2014 04:01:00 GMT http://www.emarketer.com/Article.aspx?id=1010692 Nearly nine in 10 marketers say that engagement is a priority, yet just 45.8% are actively managing this. A lack of measurement and metrics is one of the main reasons marketers aren’t increasing online engagement efforts. http://www.emarketer.com/Article.aspx?id=1010684 Tue, 18 Mar 2014 04:01:00 GMT http://www.emarketer.com/Article.aspx?id=1010684 Consumers are increasingly using digital devices to watch movies and TV shows, and ads during this longer content are benefitting. Ad views during long-form digital video grew 86% in Q4 2013, and completion rates were at least 90%. http://www.emarketer.com/Article.aspx?id=1010685 Tue, 18 Mar 2014 04:01:00 GMT http://www.emarketer.com/Article.aspx?id=1010685 This year, for the first time ever, the amount of time UK consumers spend with digital media will surpass time spent with TV, according to new eMarketer estimates. Mobile is key to this shift, as it continues to fuel time spent with digital as well as all media. http://www.emarketer.com/Article.aspx?id=1010686 Tue, 18 Mar 2014 04:01:00 GMT http://www.emarketer.com/Article.aspx?id=1010686 Digital natives (born between 1980 and 1995) and Gen Xers in Finland both tend to start their shopping research at an online store, but the former pays more attention to reviews. http://www.emarketer.com/Article.aspx?id=1010678 Mon, 17 Mar 2014 04:01:00 GMT http://www.emarketer.com/Article.aspx?id=1010678 Consumer expectations for all things cheaper, faster and flexible are increasing, forcing retailers to implement cost-saving measures, according to a new eMarketer report. Retailers are responding by providing shoppers with various purchasing and pickup options. http://www.emarketer.com/Article.aspx?id=1010681 Mon, 17 Mar 2014 04:01:00 GMT http://www.emarketer.com/Article.aspx?id=1010681 Marketers are seeing far more success with emails that include coupons vs. those that do not. Research finds that such communications increase open, click and transaction rates, as well as revenue per email. http://www.emarketer.com/Article.aspx?id=1010683 Mon, 17 Mar 2014 04:01:00 GMT http://www.emarketer.com/Article.aspx?id=1010683 Overall desktop ad spending set to decline in 2014 while mobile grows 83.0% NEW YORK, NY (March 13, 2014)—Desktop search in the US is poised for a significant decline this [...] http://www.emarketer.com/newsroom/index.php/emarketer-desktop-search-decline-14-billion-google-users-shift-mobile/ Fri, 14 Mar 2014 04:01:00 GMT http://www.emarketer.com/newsroom/index.php/emarketer-desktop-search-decline-14-billion-google-users-shift-mobile/ Premium ad formats help reverse downward trend NEW YORK, NY (March 11, 2014)—After years of stymied growth, programmatic and video advertising have helped AOL reposition itself in the US digital [...] http://www.emarketer.com/newsroom/index.php/emarketer-aol-rebounds-programmatic-video-push-doubledigit-growth/ Tue, 11 Mar 2014 04:01:00 GMT http://www.emarketer.com/newsroom/index.php/emarketer-aol-rebounds-programmatic-video-push-doubledigit-growth/ Mobile continues to drive digital ad growth in the UK LONDON, UK (March 10, 2014)—Mobile ad spending in the UK continues to show significant growth and is expected to rise [...] http://www.emarketer.com/newsroom/index.php/emarketer-mobile-surpass-newspapers-uk-ad-spending/ Mon, 10 Mar 2014 04:01:00 GMT http://www.emarketer.com/newsroom/index.php/emarketer-mobile-surpass-newspapers-uk-ad-spending/ Growth extends beyond a young user base NEW YORK, NY (February 27, 2014)—Changing growth patterns point to a changing future for Twitter. In the US, the site has passed the [...] http://www.emarketer.com/newsroom/index.php/emarketer-twitter-base-begins-mature/ Fri, 28 Feb 2014 04:01:00 GMT http://www.emarketer.com/newsroom/index.php/emarketer-twitter-base-begins-mature/ Asia-Pacific leapfrogs North America to become world’s largest regional ecommerce market NEW YORK, NY (February 3, 2014)—According to eMarketer’s latest forecasts, worldwide business-to-consumer (B2C) ecommerce sales will increase by 20.1% [...] http://www.emarketer.com/newsroom/index.php/emarketer-global-b2c-ecommerce-sales-hit-15-trillion-driven-growth-emerging-markets/ Mon, 03 Feb 2014 04:01:00 GMT http://www.emarketer.com/newsroom/index.php/emarketer-global-b2c-ecommerce-sales-hit-15-trillion-driven-growth-emerging-markets/ NEW YORK, NY (January 6, 2013) We’re pleased to announce that we’ve acquired the rights to the Chain Store Productivity Guide. We’re also excited that Josh Ramer, its creator, has [...] http://www.emarketer.com/newsroom/index.php/research-retail-emarketer-acquires-rights-chain-store-productivity-guide/ Mon, 06 Jan 2014 04:01:00 GMT http://www.emarketer.com/newsroom/index.php/research-retail-emarketer-acquires-rights-chain-store-productivity-guide/ Mobile now accounts for more than 22% of all US digital ad spending, compared with less than 3% in 2010 NEW YORK, NY (December 19, 2013)—US mobile ad spending is [...] http://www.emarketer.com/newsroom/index.php/emarketer-mobile-growth-pushes-facebook-2-ad-seller/ Thu, 19 Dec 2013 04:01:00 GMT http://www.emarketer.com/newsroom/index.php/emarketer-mobile-growth-pushes-facebook-2-ad-seller/ Twitter to earn £43.6 million in UK ad revenues in 2013, according to eMarketer’s first forecast LONDON, UK (December 19, 2013)—Advertisers in the UK will devote more than £1 billion [...] http://www.emarketer.com/newsroom/index.php/emarketer-uk-mobile-ad-spending-pass-1-billion-mark-year/ Thu, 19 Dec 2013 04:01:00 GMT http://www.emarketer.com/newsroom/index.php/emarketer-uk-mobile-ad-spending-pass-1-billion-mark-year/ Video, sponsorship spending only bright spots for desktop growth NEW YORK, NY (December 16, 2013)—Mobile advertising continues to grow faster than expected, largely at the expense of desktop ad spending, [...] http://www.emarketer.com/newsroom/index.php/emarketer-digital-ad-growth-mobile-desktop-growth-falters/ Mon, 16 Dec 2013 04:01:00 GMT http://www.emarketer.com/newsroom/index.php/emarketer-digital-ad-growth-mobile-desktop-growth-falters/ Majority of mcommerce sales will happen on tablets LONDON, UK (Auguest 28, 2013)—UK retail sales of goods and services via mobile devices are expected to more than double this year [...] http://www.emarketer.com/newsroom/index.php/emarketer-tablets-account-10-uk-retail-ecommerce-sales/ Mon, 02 Dec 2013 04:01:00 GMT http://www.emarketer.com/newsroom/index.php/emarketer-tablets-account-10-uk-retail-ecommerce-sales/